April 5, 2023 | 9 AM – 4 PM | Livonia
Join the Michigan Chamber for its inaugural Small Business Summit. This day-long event features interactive sessions, high-powered discussions and networking opportunities, and cutting-edge and actionable advice on the most pressing issues facing small businesses today. This event has something for everyone, including business owners and other professionals working in sales, human resources, finance, marketing, and more.
Early bird registration is now open!
8:30a.m. - Caffeinate+Network
9:15a.m. - Welcome Remarks
9:45a.m. - Managing the Modern Workforce
Job hopping, quiet quitting and The Great Resignation have grabbed headlines this past year. It seems clear that there’s a cultural shift happening around work, but what’s truly going on? This discussion will look at workplace trends and offer ideas for how employers can best support generational teams and keep employees engaged and motivated for long term retention and success.
10:30a.m. - Networking Break
11a.m. - Driving Growth Through Digital Marketing and Social Media Strategies
There are more opportunities to reach your audiences than ever using online tools like search advertising, website display, connected TVs, streaming services, social media and native ads. The options can be overwhelming but knowing the popular tactics and what questions to ask your digital advertising team will ensure you’re investing your ad dollars efficiently.
11:45a.m. - Networking Break
12:15p.m. - Lunch+Learn: Weathering a Crisis with Your Reputation Intact
As hard as we might try to avoid them, bad things can happen to good businesses. Accidents happen and employees make mistakes, but how companies behave when the worst should happen often determines the long-term effects of the crises just as much as the event itself. Our speakers will provide guidance on what you can do to weather a storm while preserving your reputation in the process.
1p.m. - Networking Break
1:30p.m. - Generating Leads and Building Customer Loyalty
All businesses face two key challenges: finding your customers and keeping them coming back. This panel discussion will look at both sides of that marketing coin where we will gain insights into how various business leaders approach the process.
2:15p.m. - Networking Break
2:45p.m. - Building a Resilient and Recession-Ready Small Business
Worried about a recession, rising interest rates and gas prices, and the stock market? You’re not alone. This session will explore actionable strategies to help your small business survive a recession – and emerge stronger. We’ll explore ways to be flexible and creative in your business strategies, communicate with employees about economic uncertainty and make strategic cashflow and investment decisions to propel your business and help it grow.