Spreading Joy Worldwide

It’s the most wonderful time of the year. And at Bronner’s, of Frankenmuth, it’s Christmas all year round.

Imagine a place filled with everything Christmas – from outdoor Santa’s and decorated trees to thousands of ornaments in 40 languages. Surely such a magical place must exist in North Pole, but luckily for Michiganders – and people around the world – this Christmas wonderland can be found in Frankenmuth.

What started from humble beginnings in 1945, Bronner’s Christmas Wonderland is now the largest Christmas store in the world. Nearly the size of two football fields, Bronner’s features over 50,000 trims and gifts; 8,000 styles of ornaments, more than 300 decorated trees and so much more. Each year, over two million guests visit Bronner’s from throughout the world. It’s truly mind-boggling.

“Bronner’s delights in providing an intriguing selection of over 50,000 Christmas items for our customers to choose from,” says Wayne Bronner, President and CEO. “Over two-thirds of our items retail for less than $20, so Christmas shopping is very affordable.”

Not surprisingly, meeting customer demands at this massive store requires a lot of manpower – 750 employees to be exact. So, like most businesses, HR issues are top-of-mind, says Wayne. “The Michigan Chamber has always been very knowledgeable and helpful when it comes to human resource management and related,” he said. Whether it’s a minor question or one more major, the Michigan Chamber has the answers for us.”

A community leader and current member of the Chamber’s Board of Directors, Wayne knows the value of being part of the most effective and influential statewide business organization in Michigan.

“Representation of business interests at the state government level is done extremely well by the Michigan Chamber, much more effectively than we could do by ourselves,” says Wayne. “We’re proud to have been members for several decades.”