BRONNER’S CHRISTmas WONDERLAND, Frankenmuth — Decorating Hearts Worldwide


Bronner's Christmas Wonderland started from humble beginnings in 1945, quickly growing through several expansions to become the World's Largest Christmas Store located in Frankenmuth, Michigan.

"Satisfied customers make any business a success and Bronner’s delights in providing an intriguing selection of over 50,000 Christmas items for our customers to choose from," says Wayne Bronner, President and CEO. "Over two-thirds of our items retail for less than $20, so Christmas shopping is very affordable."

Bronner’s team has grown from 350 staff members to 750 over the past 20 years, notes Wayne. "We’ve done it by paying attention to the desires of our customers and offering what they’re looking for."


"The Michigan Chamber represents all types of business activity in Michigan as a unified force for economic competitiveness and we’re proud to have been members for several decades," says Wayne. "Representation of business interests at the state government level is done extremely well by the Michigan Chamber; much more effectively than we could do by ourselves."

"Whether it’s a minor question or one more major," adds Wayne, "the Michigan Chamber has the answers for us. We’ve had questions relating to legislation and human resources management and the Michigan Chamber was always very knowledgeable and helpful."


  • Bronner's has more than 60 billboards - the most distant is on I-75 near Ocala, Florida, north of Disney World.
  • Nearly 3 million Bronner's Christmas Favorites catalogs are distributed annually. Bronner's ships over 200,000 packages each year around the globe. The call center, catalog and website fulfillment are all in-house handled.
  • Over 20,000 children visit Santa seasonally from the day after Thanksgiving through December 24.
  • The present Bronner building opened June 8, 1977.
  • In 1992, with Austria's permission, Bronner's erected a replica of the Oberndorf (Salzburg), Austria, Silent Night Memorial Chapel in tribute to the Christmas hymn "Silent Night" and in thankfulness to God.
  • Bronner's motto is: "Enjoy CHRISTmas, it's HIS Birthday; Enjoy LIFE, it's HIS Way"
  • Beamer the Bronner Star™ was born in 1999.
  • Read more

More information on BRONNER'S CHRISTmas WONDERLAND can be found at https://www.bronners.com


Call 1-800-748-0266
Or email: info@michamber.com